H2P INC Company Blog Provided by H2Pronto

Jack Daniel's latest advertising revolves around the story of the label and what the infamous No. 7 stood for.  The animation, story telling, and technique makes hits a great ad!

Pop-Secret's latest ads revolve around watching movies at home.  This would make sense however they have come up with a clever way of personifying the kernels to be the family watching the movies and they incorporate lines from popular films.  This one features a scene from Christopher Nolan's Dark Knight. Make sure to click on the link to watch.

Lego has produced a short film called Cl!ck. Relying on the popular contemporary trend of stop-animation, Lego takes it one step further with incorporating real people from alternative angles.  We are really digging the message of being preserverant with a good idea and to keep the inspiration going supplied in the film, not to mention that Legos can help with this as well.

Interesting steam-punk style animated piece entitled "The Machine".

THE MACHINE from Bent Image Lab on Vimeo.

Description: "The Machine" is an animated fable following the path of an innocently forged mechanical creature. As his independence and knowledge of the world grows on his journey, as does his desire to conquer all that we encounters, from the pastures of a farmer to the realm of man's entire world. 

The story is in itself a mechanized apparition, the characters and scenery exisiting inside of an early 20th century nickel arcade and being driven forward by the gears of this machine. 

The main character, the innocently created, human like mechanism whose power knows no bounds, thinks of himself as invincible, that no man or spirit could ever overpower him. Yet, the irony is that he himself is only a small part of a greater device, and in this case, a mechanized stage for passers by to waste a nickel in. 

This film was shot over many hours at Bent Image Lab over the course of several months in 2008-2009. Animated using stop-motion puppets and sets, then composited together in After Effects, the film has a mixed media presence to it that is accentuated by the machine's own collage like form.

Adidas' latest commercial, teaching everyone a "Lesson in Style" featuring Derrick Rose and Kevin Garnett. Digging the different animations and the conversation style.

Great PSA discussing the issues with power and who holds it.  The animation is clever and the style is awesome!

This is a video produced for BBC on the power of knowledge.  Filled with fun facts and great animation!

BBC Knowledge from Grandchildren on Vimeo.

Here is a trailer for Bryce Courtenay's book The Story of Danny Dunn.  Trailers for books is an amazing idea, every book should do it!  Plus the animation used here is sweet.

Palatine from A. N. Fischer on Vimeo.

This commercial for the NZ Book Council is not only impressive but we think effective in story telling.